Participants are provided with a list of features and $100 to ‘spend’. They distribute the money across the features according to how important those features are and explain why they have divided their money in this way.

Participants design the home page for a website, intranet or application. By doing so, they identify key features and content ideas.

Participants design the box for a new product (even one that will never be sold in a box). In doing so, they identify key features and selling points for the product.